National Park Service System Plan
The actual work came from the National Park Service (NPS) stakeholders and staff from the Denver Service Center. The team developed a document with strong strategy and vision for future stewardship of the park service. Ángel's support came with the production of original artwork, design strategies for the publication, facilitation of the visual narrative with stakeholders, and final design layout of the book. The document was over a two-year process and released in 2017. Limited printed copies were distributed throughout NPS management and U.S. state senators.
Publication: PDF Version
Role: Branding, visual strategy, artwork
The creative process involved stakeholders, interdisciplinary collaboration, and influence from the various parks across the country. Much of the identity development required collaborative brainstorming and visual problem solving during the creative process. Like most projects, sketches were composed to begin illustrating the legacy and future of NPS. Various park unit histories and unique qualities helped inspire the visual language of the book.
The NPS System Plan went through various refinements before finalizing the publication. The caliber and importance of the document required revisions on body content and design layout. Brainstorming with stakeholders and leadership staff helped define a summarized narrative of the NPS.
One Hundred Years
The final release of the book captures the conservation and preservation of the nation's park units by illustrating and articulating frameworks for the next 100 years. The visual output is an 8x8 inch publication, high contrast, integrated with handmade drawings native to park units, a vintage map, infographics, and keen typography.