National Water Trails System
The National Park Service (NPS) celebrated its 100th anniversary in 2016. Former Secretary of the Interior set 100 Call to Action initiatives, and Ángel had the opportunity to contribute to the development of one of those initiatives, the National Water Trails System (NWTS). The primary effort of NWTS is to strengthen conservation, restore the nation’s rivers and connect people to the waterways. Ángel was charged with the task to form the identity mark along with cohesive print and web communication products. The identity mark required the communication of critical components: the duality between urban and natural environment as well as recreation and visitor engagement.
The focus was on product user engagement. Ángel developed a responsive and dynamic strategy. The brochure was the first public outreach product for NWTS. Brochures are typically static and have a one time use. Therefore, Ángel took inspiration from early 19th-century woodblock print, "The Wave," by Katsushika Hokusai. Utilizing a similar color palette and the energy of the dramatic water. The brochure was developed to continue the the flow of water regardless the direction the brochure is folded. The same strategy inspired the rest of the product identity and systems.
Responsive Product Design
With support and stakeholder input additional products integrated a responsive and dynamic strategy for user engagement. Additional collateral ranged from posters, banners, business cards, and web development. Each product has a responsive formation allowing for continued user engagement. The banners create a unified look when placed together. The website is accessible in desktop and mobile platforms.