Sustainable practices should be a standard conversation during the development of any creative idea. As artists, designers, or simply citizens of this world, our mark is impactful today and for the generations behind us.
In an academic exercise, designers Nicole Binuya, Lisa Keith, and Ángel were tasked to create an innovative product and then apply a system identity to it. nativtea is the story of brand development through a conceptual innovation.
The Innovation Concept: Flavored fruit teas made from biodegradable material. The product is for drinking consumption but is also intended for gardening after each tea bag use.
Collateral: nativtea Brand Guidelines
Product Development & Branding
Our discovery phase started by researching company structures from competitors. We also took a close look at competitor’s type treatments, color palettes, and brand architecture. With enough information, our team collaboration strategized a stern outlook towards a company structure. It was a crucial first step in developing the visual brand.
Between the three of the designers, the concept was energizing and fun that the team quickly acquired a domain and social media links under the nativtea brand name. The brand identity has since been sold, excluding product concept or company structure.
Because of the project energy, Ángel continued the packaging production practice isolated from the initial team. Recycled material was used for the tea envelopes. Bamboo material was used for aesthetics and utility of the product. A tea compartment, tea glass, and custom illustrated coasters were lasercut for authentic and unique user experiences.