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Ladrones de la Nieve

Snowboarding is a relatively young sport. The high adrenaline and cold-weathered sport has only had a presence in the Olympics for two decades. The culture the sport is building lacks racial diversity, allowing Ángel to see a point of intervention. Therefore, he created a snowboard product line influenced by Latino culture. The theme contains an array of cultural signifiers.

Fabrication Collaborators: Norma Oldham

 

Product Development & Packaging

The theme is inspired by Day of the Dead inspiration. The product contains a snowboard, goggles, gloves, stickers, carrying bag, a product book, and a bandana.

Collateral: Product Manual (English)Product Manual (Spanish)

 
 Letterpress work for packaging accessories on recycled paper.

Letterpress work for packaging accessories on recycled paper.

Creative Strategy

The identity development of the logo emblem and illustrations were drafted from still life compositions from a fine arts approach. User experience research helped determine the vital need of materials containing durability, utility, elasticity, and mobility. Waterproof material was also implemented where needed in the snowboard product line. Packaging was developed in English and Spanish language. Packaging material came from recycled ink and papers. The dual language also inspired the development of a responsive logo emblem and reversible fabric material. All items are custom packaged and designed with vivid forms of imagery showcasing illustration, photography, and a design narrative. Included in the book is small story vignette.

More on process: Process Folio

 
 Reversible nylon material printed through spoonflower.com and fabricated by Norma Oldham.

Reversible nylon material printed through spoonflower.com and fabricated by Norma Oldham.

 The bag design was developed from a Japanese influence. A waterproof neoprene material. Fabrication of material by Norma Oldham.

The bag design was developed from a Japanese influence. A waterproof neoprene material. Fabrication of material by Norma Oldham.

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