Ladrones de la Nieve
Snowboarding is a relatively young sport. The high adrenaline and cold-weathered sport has only had a presence in the Olympics for two decades. The culture the sport is building lacks racial diversity, allowing Ángel to see a point of intervention. Therefore, he created a snowboard product line influenced by Latino culture. The theme contains an array of cultural signifiers.
Fabrication Collaborators: Norma Oldham
The identity development of the logo emblem and illustrations were drafted from still life compositions from a fine arts approach. User experience research helped inform the vital need of materials containing durability, utility, elasticity, and mobility. Waterproof material was also implemented where needed in the snowboard product line. Packaging was developed in English and Spanish language. Packaging material came from recycled ink and papers. The dual language also inspired the development of a responsive logo emblem and reversible fabric material. All items are custom packaged and designed with vivid forms of imagery showcasing illustration, photography, and a design narrative. Included in the book is small story vignette.