National Park Service System Plan

Custom drop cap letter in the publication.

Custom drop cap letter in the publication.

Publication

The true work came from my colleagues at the National Park Service (NPS). They developed a strong strategy and vision for future stewardship of the park service. My support came with the production of original artwork, design strategies for the publication, facilitation of the visual narrative with stakeholders, and final design layout of the publication. The document was over a two year process and released in 2017. Limited copies have been distributed throughout NPS management and U.S. state senators.

Publication: PDF Version

 

Creative Process

The creative process involved stakeholders, interdisciplinary collaboration, and influence from the diverse parks across the country. Much of the identity development required collaborative brainstorming and detailed visual problem solving during the creative process. Like most projects, sketches were composed to begin illustrating the legacy and future of NPS. Inspiration came from the rich histories and distinction the NPS units offered.

Sketch rendering for visual campaign.

Sketch rendering for visual campaign.

An example of a communication product developed for stakeholders. Utilized during the creative process. Artwork not used for final publication.

An example of a communication product developed for stakeholders. Utilized during the creative process. Artwork not used for final publication.

 

Rigorous Development

The NPS System Plan went through various refinements before finalizing the publication. The caliber and importance of the document required revisions on body content and design layout. Brainstorming with stakeholders and leadership staff helped define a summarized narrative of the NPS.

 

One Hundred Years

The final release of the document captures the conservation and preservation of the nation's park units by illustrating and articulating frameworks for the next 100 years. The visual output is an 8x8 inch publication, high contrast, integrated with hand made drawings native to park units, a vintage map, infographics, and keen typography.

Sample divider pages with NPS identity fonts and a customized color palette.

Sample divider pages with NPS identity fonts and a customized color palette.

Sample layout inside the document integrating typography and graphite drawings.

Sample layout inside the document integrating typography and graphite drawings.