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Ladrones de la Nieve

Snowboarding is a fairly young sport. It has only been less than two decades since snowboarding has been initiated into the Olympics. As a growing world sport and a fellow rider, I noticed the lack of snowboard art influenced by Latino culture. Therefore, I took the opportunity to develop a snowboard theme that contains cultural signifiers connected to Latino culture.

Fabrication Collaborators: Norma Oldham

 

Product Development & Packaging

I utilized a Day of the Dead influence to develop the theme. The product contains a snowboard, goggles, gloves, stickers, carrying bag, a product book, and a bandana.

Collateral: Product Manual (English)Product Manual (Spanish)

 
Letterpress work for packaging accessories on recycled paper.

Letterpress work for packaging accessories on recycled paper.

Creative Strategy

The identity development of the logo emblem and illustrations were created from still life drawings. As an experienced snowboarder, it was vital to assure the material had durability, utility, elasticity, mobility, and weather proof. Packaging was developed with English and Spanish language. Packaging material came from recycled ink and papers. The dual language also inspired the development of a responsive logo emblem and reversible fabric material. All items are custom packaged and designed with vivid forms of imagery showcasing illustration, photography, and a design narrative. Included in the book is small story vignette.

More on process: Process Folio

 
Reversible nylon material printed through spoonflower.com and fabricated by Norma Oldham.

Reversible nylon material printed through spoonflower.com and fabricated by Norma Oldham.

The bag design was developed from a Japanese influence. A waterproof neoprene material. Fabrication of material by Norma Oldham.

The bag design was developed from a Japanese influence. A waterproof neoprene material. Fabrication of material by Norma Oldham.

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